Mahindra Bolero makes a mark with OOH!

In OOH News By Nabamita Chatterjee - December 18, 2013

The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.

Activation versus OOH: It's all about synergy

In Viewpoints By M4G Bureau - December 13, 2013

Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.

FOX Traveler strikes a new chord...

In Campaigns By Bhawana Anand - September 23, 2013

Fox Traveler has executed an innovative on-ground activity for their new show called'Sound Trek'. The channel strategically selected activities such as flash mob, and offers an engaging experience to the TG using a motion sensing technology based piano and LED displays at high footfall malls in Mumbai and New Delhi

Frooti spreads a fresh n juicy flavor via OOH

In OOH News By VJ Media Bureau - April 30, 2013

Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.