Results For "Haresh-Nayak"
48 News Found
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
‘DOOH in India – Dawn of a new era is near’
In Viewpoints By Haresh Nayak - January 08, 2018
What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented
Posterscope launches OOH rate benchmarking tool ‘rateOOHmeter’ for buying efficiency
In OOH News By M4G Bureau - October 16, 2017
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats pan India
Posterscope India lifts OOH Agency of The Year award
In OOH News By VJ Media Bureau - December 07, 2016
Posterscope India won the OOH Agency of The Year award at the Global Marketing Excellence Awards held in Mumbai, With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India, the company states
Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day
In Campaigns By Nibedita Saha - September 30, 2016
Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live
Posterscope India uses"pixel-led technology†for Hitachi Refrigerator OOH campaign
In Campaigns By Nabamita Chatterjee - July 14, 2016
The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.
Honda unveils outdoor campaign for CB Hornet 160R
In Campaigns By Nabamita Chatterjee - March 30, 2016
Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.
Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign
In OOH News By Nabamita Chatterjee - September 30, 2015
Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
Dentsu Aegis Network, Northpoint Centre of Learning launch OOH course
In OOH News By VJ Media Bureau - July 08, 2015
Designed to develop future OOH managers, the programme is designed to give a thorough working knowledge of OOH advertising and communications including retail, rural and experiential activities and how they are all inter-related
Goodricke positions Roasted in the vicinity of addas
In Campaigns By Bhawana Anand - May 28, 2015
Posterscope has executed the campaign in Kolkata