Hyperspace launches Information Signage Program

In OOH News By M4G Bureau - May 14, 2020

The new offering is to enhance safety & drive effectiveness post-lockdown

Posterscope promotes Haresh Nayak to APAC President

In OOH News By M4G Bureau - April 29, 2020

Nayak to also oversee Operational Excellence as COO Media Brands for DAN India

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

Ambient brings Artificial Intelligence to Cinema Buying

In OOH News By M4G Bureau - August 30, 2019

Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities

Hyperspace India appoints Sandeep Sawant as Associate VP

In OOH News By M4G Bureau - August 26, 2019

With close to 2 decades of experience, Sandeep will contribute in expanding agency’s offerings, improvise on the existing services and develop Smart City solutions

Dentsu Aegis Network restructures its Rural Marketing under Hyperspace

In OOH News By M4G Bureau - August 19, 2019

Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division

‘Indian OOH to grow at 12%-15% in 2019’

In Research By M4G Bureau - February 15, 2019

Data-led OOH, big marquee events, DOOH expansion and other key factors to drive OOH growth, forecasts Posterscope India

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate

In OOH News By Bhawana Anand - August 23, 2018

The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives