The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated...
The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to...
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard
An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.
By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states
The mega event which is expected to exceed 900 million viewers worldwide.
The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences
Specialist agency heads take stock of how pDOOH is shaping up in India
The collaboration comes up ahead of IPL 2023
