This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to...
Understanding the perspective of the client community is an important priority for the OOH industry, says WOO President Tom Goddard
Michael Provenzano will provide a comprehensive guide to preparing for and capitalising on the growing demand for cross-border advertising placements
Eight official Team GB fan zones are announced
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal
Menaka has spent over 15 years in advertising with stints at agencies such as FCB, VML, and Leo Burnett.
MHOA has directed its members to immediately conduct a comprehensive safety review of all their hoardings to ensure and reinforce adherence to strict safety standards.
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
