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Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies

In OOH News By Satarupa Chakraborty - August 11, 2016

Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.

South Western Railway opens tender for various OOH formats
South Western Railway opens tender for various OOH formats

In OOH News By Satarupa Chakraborty - June 03, 2016

South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.

Global OOH expert David Payne to speak at OAC 2016
Global OOH expert David Payne to speak at OAC 2016

In OOH News By VJ Media Bureau - May 16, 2016

David Payne launched Mediabridge Global this year, a specialist consultancy in global OOH solutions, with a multi-market perspective helping businesses all over the world navigate and unlock the value from the dynamic OOH market place. He was earlier CEO of Kinetic EMEA

Gionee unveils new global brand identity with Kolkata Knight Riders
Gionee unveils new global brand identity with Kolkata Knight Riders

In OOH News By Nabamita Chatterjee - April 14, 2016

The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate and warm image which rightfully compliments the extremely zealous team.

Kerala is an emerging OOH destination for brands
Kerala is an emerging OOH destination for brands

In OOH News By Athira Nair - December 23, 2015

A panel discussion, at Kerala Talks OOH 2015, speaking on scaling up the outdoor advertising industry in Kerala highlighted the market's biggest advantages which include cost-effectiveness and a bigger reach.

Global Advertisers promote Audi for Modi Hyundai in Thane
Global Advertisers promote Audi for Modi Hyundai in Thane

In Campaigns By Satarupa Chakraborty - December 16, 2015

Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign

Star Cement goes big in the outdoors for Durga Puja
Star Cement goes big in the outdoors for Durga Puja

In Campaigns By Nabamita Chatterjee - September 22, 2015

Creating the world's largest Durga Idol is an idea conceptualised by Star Cement to meet the objective in an innovative way. They wanted to do something that would bring Kolkata and West Bengal in the global spotlight

UNIBIC tempts passersby through its attractive outdoor campaign
UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

VLCC rolls out campaign in Delhi, Hyderabad
VLCC rolls out campaign in Delhi, Hyderabad

In Campaigns By VJ Media Bureau - July 30, 2015

Beauty and wellness conglomerate VLCC rolled out an OOH campaign in Delhi and Hyderabad using TDI Media Services network.

Advertising works best when it triggers business: Smita Jha
Advertising works best when it triggers business: Smita Jha

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.

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