Results For "Gideon-Adey"
13 News Found
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
In OOH News By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
In OOH News By Rajiv Raghunath - June 13, 2022
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
WOO to reveal new audience measurement guidelines at Toronto 2022
In OOH News By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Building a global approach to OOH audience metrics
In Viewpoints By - March 14, 2022
Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.
ROAD to Africa’s OOH growth
In OOH News By Rajiv Raghunath - February 07, 2022
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
World Out of Home Organization's 1st Africa Forum on Feb 3
In OOH News By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
‘Direct concerted efforts to build & promote OOH audience metrics’
In Research By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
‘Credible data fundamental to OOH revenue growth’
In OOH News By Rajiv Raghunath - May 20, 2021
Neil Eddleston, Runor Data Consulting and Gideon Adey of WOO threw light on the world body’s new initiative to conduct a study on OOH best practices and come up new guidelines that will be released at the 2020 Toronto Congress.
WOO to unveil new audience measurement initiative at European Forum on May 18
In OOH News By Rajiv Raghunath - May 14, 2021
The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.