Results For "Geopath"
25 News Found
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans
In OOH News By Vasant Jante - May 16, 2017
The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions
Geopath selects Streetlytics to power MORE
In Digital OOH By M4G Bureau - April 03, 2017
NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year
There's MORE in store for OOH audience measurement
In Digital OOH By M4G Bureau - March 16, 2017
The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit