The entries were graded across four criteria: Concept, Activity, Amplification and Results
The new experiential marketing agency 'psLive' will announce country-wise and market-wise roll-out plans shortly, beginning with India.
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR
100 cabs were branded along with a surprise breakfast kit in 4 cities.
By extending their affiliation with the Sunburn Festival, Woodland created enough buzz once again with a bang. The youth brand has developed an innovative experiential experience...
Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.
Tupperware targets working audience for their new product and engages with various on-ground activities.  Â
As the New Year unfolds industry players and specialist agencies that Outdoor Asia spoke to list down their plans for the year-- in short their resolutions...
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
