StepOneXP forays into Singapore amidst rapid growth in India

In OOH News By M4G Bureau - September 14, 2023

The strategic expansion will help StepOne serve the growing Indian startup base in Southeast Asia.

San Diego-based GDX Studios onboards Amanda Byrd as Director of Growth

In OOH News By M4G Bureau - April 24, 2023

The marketing veteran refocuses speciality to experiential marketing industry as brands continue to invest in IRL (in real life) experiences

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

In Research By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

In OOH News By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

Signpost India takes up advertising, experiential marketing at Chennai International Airport

In OOH News By M4G Bureau - April 01, 2022

Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India’s major international airport hubs and a highly valued market.”

Experiential marketing: The right choice to sell fintech in rural markets

In Viewpoints By M4G Bureau - September 15, 2021

Rural customers cannot be converted merely with advertising. So for complex products like digital payment infrastructure, a clear awareness on a mass basis can be generated only with experiential marketing, says Rajesh Radhakrishnan, Chief Marketing Officer, Vritti Solutions.

Experiential marketing agency 3CS establishes home base in San Diego

In OOH News By Rajiv Raghunath - February 19, 2021

3CS has an impressive client roster including Netflix, Lincoln and Google

‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival