Results For "Eugenie-Chen"
2 News Found
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
In Research By M4G Bureau - November 25, 2020
58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)