Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH...
These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.
“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says...
Mindshare bags Gold for innovative Use of Activation
This campaign marks the first use of such advanced technology for a McDonald's campaign in the region
Eight official Team GB fan zones are announced
“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times...
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...
13 Gold prize winners selected from among winners of the national Digital Creative Competition will go forward to compete for the ultimate prize – the Ocean...
Tom Goddard will be sharing his perspective on how a globalised OOH environment is paving the way for greater cross-flow of investments and how that also...
