GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

In OOH News By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…

‘A strong business bounce-back in the offing post lockdown’

In OOH Solutions By Bhawana Anand - April 15, 2020

Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments

MHOA condemns media owner act of harming trees

In OOH News By Bhawana Anand - March 09, 2020

The association plans to expel the media owner from its membership and will take strict action against any firm found to be engaging in such environment-damaging acts

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

Pratibha Global bags media rights for BQS in Indore

In OOH News By M4G Bureau - November 27, 2019

Awarded by AICTSL, the modernised bus shelters with a multi-color daylight readability have minimum 5 colors that adjusts the brightness of the display as per environment condition

Armour Display Systems joins DPAA’s global membership roster

In Digital OOH By M4G Bureau - November 26, 2019

DPAA has created a community environment in which members drive and promote their digital capabilities

Mangaluru City Corporation determined to root out illegal outdoor displays

In OOH News By Bhawana Anand - October 04, 2019

Plans afoot to promote biodegradable media for outdoor advertising and publicity in the city

Pandora dazzles new brand identity at Piccadilly Lights

In Gallery By M4G Bureau - September 23, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

Pandora dazzles new brand identity at Piccadilly Lights

In Campaigns By M4G Bureau - September 20, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments