Results For "Ecosystem"
33 News Found
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
‘Build a cluster level marketing plan for rural OOH’
In OOH News By Praveen Bose, Business Standard | Bengaluru - April 20, 2021
At a time when uncertainties loom large and there is a surfeit of content cliches, it makes sense to draw from the agriculture marketing ecosystem and chart out-of-box communications strategies for better consumer outreach and rural marketing campaigns, writes Prashant Mandke, Advisor – Social Impact Initiatives & Rural Marketing.
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
In OOH News By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
Cars24 onboards Ogilvy as creative agency
In OOH News By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
ColorJet promotes complete Green Printing with BioPrintTM
In OOH Solutions By M4G Bureau - October 22, 2019
Being a key industry stakeholder, the printer manufacturer takes the responsibility to contribute to the sustainability of this business ecosystem
Panasonic India partners with Lemma Technologies for SignEdge Display Network
In OOH Solutions By M4G Bureau - September 25, 2019
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
‘We built trust with our content first approach’
In Viewpoints By Rajiv Raghunath - August 27, 2019
Gautam Bhirani, Managing Director, EyeTalk Media Ventures shares perspectives on the DOOH ecosystem and the key drivers of business growth
Dr Mohit Dubey, CEO, Atal Incubation Centre (AIC), MIT-ADT University to speak at OAC 2019
In OOH News By M4G Bureau - July 10, 2019
Dr Dubey will be sharing his perspectives on the theme of ‘Building a tech startup ecosystem for OOH & driving entrepreneurship’
‘OOH is key to our #SmarterWithIoT campaign’
In Viewpoints By Bhawana Anand - July 07, 2018
Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
