The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation...
Digital wall painting has revolutionised rural and semi-urban brand advertising, as well as government campaigns for social messaging, providing a big step-up from traditional wall painting.
Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment...
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its...
The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality
Anil Tayshete, BDM, HP LF Production- GSB, Sign & Display, Greater India says that brands will be more responsible towards eco-friendly marketing practices
The creative concepts will need to planned differently when using green material
SPIA maintains that PE is not eco-friendly
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas