The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues
RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed offerings.
OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs --...
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.
Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites
IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job...
Century Group of Companies has executed the brand campaign that covers both the inside and outside premises of the railway station.
Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood...
