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Results For "ESOMAR"

6 News Found

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

In OOH Solutions By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

In OOH News By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

Building a global approach to OOH audience metrics
Building a global approach to OOH audience metrics

In Viewpoints By - March 14, 2022

Gideon Adey, CEO of OOH consultancy business GUROOH, highlights the opportunity for shared learnings from building a common currency for OOH.

WOO to unveil new audience measurement initiative at European Forum on May 18
WOO to unveil new audience measurement initiative at European Forum on May 18

In OOH News By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

In OOH News By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

Specialist OOH media agencies now a part of IOAA
Specialist OOH media agencies now a part of IOAA

In OOH News By VJ Media Bureau - April 16, 2015

The specialist agencies will elect their representatives on the Board of Governors of IOAA

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