Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement
The brand steadily built up excitement among TG which culminated with the live ‘aarti’ for Ganesha performed right on top of the billboard
5 new models from their Q-Line Display series have been launched
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market
Tarun Katial will be speaking on theme 'How OOH helps OTT connect with the Millennials’
Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of the Dentsu Aegis Network
Allotted the contract a few months ago, Gogineni Advertisings completes installation of media on all 48 Metro stations in Hyderabad
Organised by Mindwave Media, the activity was meant to help devotees at Kumbh who were anxious about getting lost.
The Singapore-headquartered advertising technology company automated the planning and buying of OOH campaigns for HP Printers, Domino’s, and Lazada
