Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...
The OAC attendees participated in the quiz through OAC ASIA 2018 multipurpose mobile application
The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session on day...
The 2-day convention will be addressed by accomplished corporate leaders, brand marketers & planners
Delegates will use the official OAC 2018 mobile app 'OAC ASIA 2018' to participate in The Quintessential OOH Quiz and Q&A segments of the knowledge sessions
Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
The campaign was executed by MOMS Outdoor Media Solutions in 18 cities including Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Pune, Nagpur, Ahmedabad, Surat, Vizag, Lucknow, Ranchi,...
Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros
