Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign
Relevance, localisation and topicality of the medium are central to the campaign
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days
The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges
The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial...
MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers
The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of...
The specialist agencies will elect their representatives on the Board of Governors of IOAA
The brand has taken up more than 50 sites for two months using formats like billboards, kiosks, and standees for the campaign