How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

Sanjay Malkani, Joins Wrap2Earn as Partner & Director of Sales

In OOH News By M4G Bureau - August 11, 2023

Sanjay brings with him over two decades of experience having worked at some big firms such as Clear Channel, Posterscope, Ogilvy among others.

‘We’re working with some of the largest brands in APAC region’

In Viewpoints By Rajiv Raghunath - August 08, 2023

Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath

‘pDOOH can help bring new buyers to OOH’

In OOH News By N Jayalakshmi - August 03, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.

Ruchika Gupta, Marketing Director, Beam Suntory India to speak on ‘How an evolving OOH can be pivotal to brand marketing’ at OAC 2023

In OOH News By M4G Bureau - July 19, 2023

OAC 2023 will be held at Manekshaw Centre, Delhi on July 28-29

RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’

In OOH News By M4G Bureau - July 17, 2023

The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.

‘License fee on roadside DOOH way too high’

In Digital OOH By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

‘Audience data is key to DOOH success’

In Digital OOH By M4G Bureau - July 10, 2023

Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

‘Regulatory environment is more friendlier now’

In Digital OOH By M4G Bureau - June 28, 2023

Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve