OOH is much more than hoardings: Sudeep Narayan

In OOH News By VJ Media Bureau - July 08, 2014

Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands

Leaders debate pros & cons of media owner-cum-agency business

In OOH News By VJ Media Bureau - July 05, 2014

Session was moderated by Sam Balsara, Chairman & MD, Madison World, and addressed by Alok Jalan, Managing Director, Laqshya Media Group, Bhavana Mittal, Head of Media, Indian Sub-Continent, CBS Global Media, GSK, Armino Ribeiro, CEO, Madison OOH Media Group, and Raj Mohanty, Vice President, Kinetic Worldwide India

OAC 2014 makes a grand opening

In OOH News By VJ Media Bureau - July 04, 2014

Noomi Mehta, CMD, Selvel One Group & Chairman, IOAA, and Nabendu Bhattacharya, Managing Director, Milestone Brandcom, address the inaugural session

Step up collaborations to drive innovations: Charulata Ravi Kumar

In OOH News By VJ Media Bureau - July 04, 2014

The outdoor industry needs to collaborate with people beyond the out-of-home genre to give it a leap across the country

OAC 2014: Top decision makers to deliberate on Delhi Metro opportunities

In OOH News By VJ Media Bureau - July 01, 2014

Manu Seth, Marketing Director, HTC India; Sharat Sharma, Director Operations, Delhi Metro Rail Corporation; Sunder Hemrajani, Managing Director, Times Innovative Media; Siddharth Subramaniam, Principal Manager, Media, ITC Foods; and Haresh Nayak, Managing Director, Posterscope Group India to address the session

OAC 2014: Leading brand marketers to talk about luxury brand adverting

In OOH News By VJ Media Bureau - June 30, 2014

Ruchita Sharma, Head - Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager, Zoya Titan Company Ltd will address the session which will be anchored by Anant Rangaswami, Editor, Storyboard, CNBC, TV18

Speaking the language of consumers

In OOH News By VJ Media Bureau - June 23, 2014

Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014

Chris O'Donnell to speak on'Global Trends in OOH' at OAC 2014

In OOH News By VJ Media Bureau - June 19, 2014

Chris O'Donnell is Global Commercial Director, Posterscope Worldwide

Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'

In OOH News By VJ Media Bureau - June 17, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts: