Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy.
To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.
Unibic, partnering with CASHurDRIVE, goes for in-flight sampling in Jet Airways flights across six major Indian cities.
Sapphire Media has won bus brading rights of 150+ city buses of Haryana Roadways.
It is estimated that the marketing spends for the brand will be around Rs.35 Crores.
The awards recognise OFA's achievements in the out-of-home industry through the research and development of doohfa.
Century Ventures bags branding of 3200 trolleys of Kolkata airport and is looking at acquiring branding rights of all airports of eastern India.
To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in...
Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc...
One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner,...
