DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely...
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
The branding was executed on some 500 airport cabs in Delhi NCR, the overriding objective being to expand the Vodafone 4G customer base.
The brand has marked its brand presence at IGIA for the long-term and has also launched airport advertising at some 30 other airports
Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same...
TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across...
Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.
Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.
Companies are pushing agencies with outdoor solutions that target right audience at right location