The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising...
From October, the media owning firm will increase key sites from 18 to 30 at UK’s top 20 conurbations
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space
Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai
Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats
The media owning firm expands its portfolio of airport media, holding rights at four airports
The Digital Variable Messaging Sign (VMS) boards of 7x3 meters in size will display real time-traffic information to the travelers along with outdoor advertising and promotion...
Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
