The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains
The inside Metro station rights are handled by Ad Impact and train branding inside & outside rights are with eg. communications
Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing...
Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment
Anil Viswanathan takes over from Prashant Peres as Director – Marketing (Chocolates), Mondelez India
The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect...
The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world
Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of...
Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest...
The advertising was mainly directed at giving publicity to the government’s development programmes
