In OOH News By VJ Media Bureau - January 07, 2016

The agency's specialist unit Platinum Outdoor has won the business in a highly contested multi-agency pitch. With an aggressive product pipeline in place till 2020, Tata Motors is currently gearing up for the launch of its recently showcased hatchback- ZICA.

In OOH News By VJ Media Bureau - October 26, 2015

Dipankar Sanyal has been promoted to CEO, Platinum Outdoor, while Jayesh Yagnik takes on the role of COO, MOMS.

In Campaigns By Nabamita Chatterjee - September 04, 2015

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

In OOH News By Bhawana Anand - August 13, 2014

MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'

In OOH News By VJ Media Bureau - July 11, 2014

MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore

In OOH News By Nabamita Chatterjee - February 10, 2014

Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

In Campaigns By Nabamita Chatterjee - June 27, 2013

The strategic launch campaign for ITC's new deodorant'Engage' from their personal care division attracted the numerous eyeballs in the metro cities Kolkata and Delhi.

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

In OOH News By Bhawana Anand - May 20, 2013

IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.