Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away...
Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along...
The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in...
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at...
Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11...
MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein...
The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road...
With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the...
