The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years
Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year
The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station
The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection
The deal will enable Publicis Media to catapult in the lucrative out of home business segment in India
Chinese Wisdom Media has 15 wholly-owned subsidiaries and two holding companies, covering 153 cities including Beijing, Shanghai, Chongqing, Changchun, Lanzhou, Huzhou, Changsha, Foshan, Fuzhou, and Hainan...
The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used...
The abSignage solutions, utilises cloud technology and big data analytics to be a cost effective solution to manage a digital signage network
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will...
