Thursday, July 07, 2022

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Results For "Digital-Marketing"

11 News Found

Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022

In OOH News By M4G Bureau - June 01, 2022

An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.

Vinit Kumar joins Madison Media Plus as VP
Vinit Kumar joins Madison Media Plus as VP

In OOH News By M4G Bureau - April 18, 2022

Vinit has over 16 years of experience in all facets of media ranging from Integrated Marketing Communications and Strategy to Digital Marketing and Analytics

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’
‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers

In OOH News By Rajiv Raghunath - September 22, 2021

Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend

‘We connect digital marketing & DOOH’
‘We connect digital marketing & DOOH’

In Gallery By - May 29, 2021

Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.

KPMG India,  Infomo in tie-up to tap digital advertisers
KPMG India, Infomo in tie-up to tap digital advertisers

In Digital OOH By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads

Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud

In OOH News By M4G Bureau - October 26, 2020

Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media

Alakh Advertising & Publicity launches digital marketing arm
Alakh Advertising & Publicity launches digital marketing arm

In OOH News By Pray Jani - May 18, 2020

The Mumbai-based media owner expands its services to offer online marketing services

OOH: A critical complement to digital marketing
OOH: A critical complement to digital marketing

In Research By M4G Bureau - January 29, 2020

The report states that the digital media and advertising are still incredibly effective, both in isolation and especially in conjunction with OOH media

Metrics, creative focus will augment OOH advertising: Brand marketers
Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

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