The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number...
Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans...
The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare,...
TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats...
Australia's OOH advertising industry saw a massive 15.7% revenue growth during 2016, according to data released by the Outdoor Media Association
The smart license plate would be an IoT platform
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5%...
Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea
The campaign, planned and executed by Times OOH in Mumbai, is part of a 360 degree media plan integrating print, radio, digital and BTL activities
