The technology will help generate ROI reports for clients by capturing data regarding retina movement, attention span, etc of viewers of the digital ad screens
59 billboard owners deliberate upon the ways to grow the OOH business
EFI VUTEk’s dual resolution capability enables true 600 dpi and true 1000dpi output with selectable 24pl or 12pl drop sizes
The campaign seen in Mumbai brings out some vital horror elements of the show to generate curiosity and suspense
The brand from Zimplistic has unveiled its digital promotion titled ‘togetherness and rotis’ that will be complemented by outdoor, television, print and digital media campaign
The 100% PVC free material is an eco-friendly option for outdoor media
The company yet to launch this offering in Indian markets
Tinder’s latest OOH campaign, handled by Havas Media, which rolled out at high footfall areas in multiple cities, is an extension of its digital campaign released...
The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market
Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel
