Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control...
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.
Moving Walls cites how the synergy has worked well for different brand campaigns
This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry
The 2000 square feet DOOH site is part of the Smart City Plan designated by the Ludhiana Municipal Corporation
A 10-day OOH led activity is spread across Delhi and Mumbai
The initiative will see marketing leaders from various industries chart the future of outernet marketing
PlayAds, a leading player in the DOOH space at southern railway stations, expects digital displays to become a part of the regular habits of railway passengers