The next station is… Growth

In OOH News By Aayush Mohanan - June 12, 2023

As metro ridership grows in India, so do the advertising opportunities. Media4Growth takes a deep dive into the windows of opportunities for businesses as we speak to various media owners across the country

‘Feel the Fizz’ build-up by Parle

In Gallery By M4G Bureau - May 21, 2018

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

‘MCG move is arbitrary & inconsistent with the set regulatory norms’

In OOH News By Bhawana Anand - May 21, 2018

Media owning firm like Pioneer Publicity that hold media rights on the DMRC line extending into Gurugram are pointed to certain inconsistencies in the norms governing the media rights

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

In OOH News By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

Pioneer Publicity to put up digital screens at DMRC Line 7, 8 stations

In Digital OOH By Bhawana Anand - January 09, 2018

The company sees metro stations, like airports and malls, emerging as key DOOH advertising destinations; Screens have been put up at IFFCO, Dronacharya, Sikandepur, MG Road metro stations, as well as ITO station

No spark in OOH business this festive season save a few markets

In OOH News By Bhawana Anand - October 12, 2017

Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders

P.K. Advertising Services acquires 148 BQS in Kolkata

In OOH News By Nabamita Chatterjee - September 15, 2016

The bus shelters are all located on major roads, at key intersections, covering most parts of the city. The BQS media would be both backlit and frontlit, ensuring high visibility for advertising brands.

Pioneer Publicity holds naming rights on DMRC MG Road Station, Gurgaon

In OOH News By Rajiv Raghunath - November 19, 2014

The OOH firm bagged ad rights on media assets both inside and outside the station, and branding of the station name.