Results For "DSP"
70 News Found
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
In OOH News By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
In Digital OOH By Rajiv Raghunath - June 29, 2022
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
Toronto-based Atreda launches DSP Adstanding for DOOH
In OOH News By M4G Bureau - June 28, 2022
Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America
JCDecaux & VIOOH launch pDOOH in Brazil
In Digital OOH By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
Broadsign expands pDOOH portfolio in the US & Australia
In Digital OOH By Rajiv Raghunath - June 01, 2022
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia
In OOH News By Rajiv Raghunath - April 11, 2022
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Broadsign appoints John Dolan as VP, Global Head of Media Sales
In OOH News By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
Vistar Media releases Version 6.0 of Demand Side Platform
In Digital OOH By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands