Results For "DPAA"
42 News Found
DOOH will grow as brands opt for omni-channel marketing: Barry Frey
In Digital OOH By Rajiv Raghunath - October 18, 2019
Also, programmatic OOH buying is gaining momentum, he says
DOOH more intimately connected with the physical world today, says futurist Steve Brown
In Digital OOH By Rajiv Raghunath - October 17, 2019
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
Increase DOOH networks screens to 1mn: Sir Martin Sorrell
In Digital OOH By Rajiv Raghunath - October 16, 2019
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
Broadway musical at Video Everywhere Summit in NYC on Oct 15
In OOH News By M4G Bureau - October 01, 2019
Cast members of Broadway hit musical ‘Ain’t Too Proud - The Life and Times of The Temptations’ to perform at the event at Sheraton New York Times Square
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
In Digital OOH By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
‘The time for DOOH has truly arrived’
In Viewpoints By Rajiv Raghunath - June 24, 2019
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey
DPAA President & CEO Barry Frey to speak at OAC 2019
In OOH News By M4G Bureau - June 19, 2019
Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
HERE advances location data science for ad ecosystem
In Digital OOH By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Vyoma Media becomes member of DPAA
In OOH News By M4G Bureau - June 30, 2017
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA
