Results For "DOOH"
534 News Found
Shanghai to host international DOOH exhibition in September
In OOH News By VJ Media Bureau - August 05, 2015
The 7th China International Digital Signage, Audio Visual Integration & Equipment Show to be held at Shanghai in September 2015.
Digital OOH: When will it assume a big picture in India?
In Viewpoints By M4G Bureau - August 03, 2015
Amit Sarkar, COO, Kinetic Worldwide India reflects on the opportunities and challenges that underpin the development and growth of digital OOH media in India
Origins Advertising ties up with BroadSign International for DOOH software
In OOH News By Preethika Kotian - July 16, 2015
Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments
Signpost India wins MSRTC mandate to develop & promote DOOH opportunities in Maharashtra
In OOH News By VJ Media Bureau - July 15, 2015
Signpost India has tied up with Maharashtra State Road Transport Corporation (MSRTC) to create digital advertising opportunities at 80 premier locations across Maharashtra including Mumbai, Konkan, Desh, Khandesh, Vidarbha, and Marathwada
Tech nuances to stimulate DOOH worldwide: Franklin Olive, Outdoorlink
In Viewpoints By M4G Bureau - July 15, 2015
US-based OutdoorLink, Inc. offers media owners solutions for seamless control of illumination on billboards
NoBroker tests OOH waters to strengthen brand presence
In Viewpoints By M4G Bureau - June 16, 2015
Nobroker.com co-founders Amit Kumar Agarwal and Akhil Gupta believe that advertising on traditional OOH formats like hoardings and gantries will give the brand a looming presence in the target markets
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Srishti Communications' DOOH network at Mysore Railway Station draws diverse brands
In OOH News By Rajiv Raghunath - August 20, 2014
The OOH firm runs a digital TV screens network inside the busy station
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific
The Ugly Truthâ€“DOOH , Interactivity and Engagement