Results For "DOOH-media"
53 News Found
Global DOOH media spending grew at 24.9% in 2022: PQ Media report
In Research By M4G Bureau - January 11, 2023
Strong growth forecast for 2023
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.
Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
In Digital OOH By Rajiv Raghunath - July 06, 2022
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
Srishti Communications unveils action thriller Vikram on DOOH across cities
In Campaigns By Rajiv Raghunath - June 07, 2022
The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media
OAA 2022 introduces ‘Best Media Format Innovation’ award
In OOH News By M4G Bureau - June 03, 2022
Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category
Srishti Group bags ad display rights at key locations inside Chennai International Airport
In OOH News By Rajiv Raghunath - April 08, 2022
As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands
Future-proofing DOOH with streaming content
Gulab Patil, CEO of Lemma, one of the largest global Programmatic DOOH platforms, shares his insights on the transformative impact of streaming content on DOOH media, and how this medium is assuming an instrumental role in omni-channel communication, preferred by a growing band of leading advertising brands globally.
Tamil Nadu Tourism arrives at New Delhi Railway Station to showcase attractive tourist destinations
In Campaigns By M4G Bureau - February 09, 2022
The campaign, executed by leading OOH firm Srishti Communications, is writ large on dynamic DOOH media sites at the railway station, along with static backlit glow signs.
Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta
In OOH News By Rajiv Raghunath - February 03, 2022
Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities