‘There's a plethora of data available today, the challenge is how to use & structure it’

In Viewpoints By M4G Bureau - April 12, 2024

In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.

‘Customisation drives better brand recall & results for campaigns’

In Viewpoints By M4G Bureau - April 04, 2024

Upinder Singh, Project Director, Edge1 speaks to Media4Growth about how reliable insights into consumers can help boost business growth by up to 5x.

‘The future of OOH will be illuminated with the light of innovation’

In Viewpoints By M4G Bureau - March 18, 2024

In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…

2nd edition of DDX Asia to be held in Mumbai on Feb 21-22, 2025

In OOH News By M4G Bureau - March 14, 2024

DDX Asia, the one-stop expo of digital display solutions for retail and OOH industries launched last year, will be organised in Hall no 5, Nesco Exhibition Centre, Goregaon, Mumbai.

‘Translate OOH measurability, planning, and strategy into tangible outcomes’

In Viewpoints By M4G Bureau - March 01, 2024

Amit Kapoor, Founder & MD of US Advertising highlights the pivotal role of technology in raising OOH’s accountability standards, efficiency and impact; highlights role of DDX Asia as an industry-level initiative

Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia

In OOH News By M4G Bureau - December 13, 2023

Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.

“Dynamic displays can save you money”

In Viewpoints By M4G Bureau - December 12, 2023

In the next ‘Insights @ Digital X’ conversation presented by DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, which just concluded its first edition at the Nehru Centre, Worli, Mumbai, Priyashaa Naayan - CEO and Paras Prakash - COO, of Adarth, share their observations on how technology is shaping the dynamics of branding and advertising.

‘Returns from tech investments is a given’

In OOH Solutions By M4G Bureau - December 11, 2023

Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.

DOOH expert Mac Gangam, President, Shenzhen Atenti Technologies conducts workshop at DDX Asia

In OOH News By M4G Bureau - December 11, 2023

Mac holds a detailed workshop on selecting the best digital display solutions at right price

DDX Asia inaugurated at Nehru Centre, Mumbai

In OOH News By M4G Bureau - December 08, 2023

DDX Asia, the one-stop expo of digital display solutions for the OOH and retail businesses, was inaugurated today at the Nehru Centre, Worli, Mumbai, by Pawan Bansal, Chairman - IOAA, Rajneesh Rawat, Managing Director - Origins Group, Sanket Rambhia, CEO - Xtreme Media, and Mac Gangam, CEO - Shenzhen Atenti Technologies.