Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff

In Campaigns By M4G Bureau - March 31, 2022

The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.

PlayAds brings cricket to DOOH screens

In Digital OOH By M4G Bureau - November 02, 2021

T20 World Cup updates on screens

Live IPL updates on Mumbai airport DOOH screens create strong branding opportunities

In Digital OOH By M4G Bureau - April 16, 2021

MCX, Nihilent Technologies partner Times OOH in showcasing the IPL cricket updates on digital screens at T2, Mumbai Airport.

Cricket.com captures cricket maniacs with pDOOH campaign

In Campaigns By M4G Bureau - March 03, 2020

Cricket.com goes Programmatic with Eyetalk Media Ventures, buys DOOH spots mapped with Team India’s cricket calendar

It’s a new branding game at SA cricket tournament

In OOH News By Bhawana Anand - September 18, 2019

Even as major national brands make their presence at the South Africa series, there are interesting new tie-ups with brands like Amul in tie-up with the South African team

BCCI invites bids for Title Sponsor Rights

In OOH News By M4G Bureau - August 02, 2019

Bids have been called for International & Domestic Matches, both

BYJU'S is the new Team India sponsor

In OOH News By M4G Bureau - July 30, 2019

BYJU'S will be taking over all the associated sponsor rights of OPPO Mobiles India private limited., the current Indian cricket team sponsor

Coca-Cola ties up with ICC to spread the cricket fizz

In OOH News By Bhawana Anand - July 15, 2019

The cola major launched on-ground activations in multiple countries in partnership with the ICC, to ride high on cricket fans’ sentiments during the World Cup season

ExxonMobil takes AR driven cricket challenge to 15 cities

In OOH News By M4G Bureau - July 05, 2019

As part of the activation, 19 branded vans with AR enabled digital screens will be doing the rounds across 15 cities till July 7, 2019

Sony Bravia OLED’s real treat for cricket fans

In Campaigns By Ria Banerjee - July 01, 2019

Executed by Cochin-based Zero Degree, the OOH innovation has been activated at Edapally bridge metro pillars across Cochin in Kerala