Results For "Creative"
398 News Found
Smarter outlook for DOOH in UK as medium comes of age
In Digital OOH By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.
Amazon India promises"Big Brands, Bigger Dealsâ€
In Campaigns By Nibedita Saha - October 05, 2016
The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used
Laqshya creates OOH visibility for IT Dept's IDS
In Campaigns By Satarupa Chakraborty - October 03, 2016
Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department. The campaign was then rolled out on different OOH formats
PNB Housing depicts wildlife to exemplify bank's robust growth story
In Campaigns By Satarupa Chakraborty - September 26, 2016
DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions
Dentsu Impact wins creative mandate for Ikea India's business
In OOH News By VJ Media Bureau - August 24, 2016
Post an exhaustive process of meeting various agencies to an elaborate pitch process that included multiple agencies across India, IKEA finally have selected Dentsu Impact as their creative agency partner.
Dentsu Aegis Network announces rebranding of Dentsu Branded Agencies
In OOH News By Satarupa Chakraborty - August 11, 2016
Dentsu Aegis Network has rebranded and renamed its sub-agencies for better bridging between global and national network.
Donald Trump receives green tea from TE-A-ME India in a hilarious mission to"purify†him
In OOH News By Nabamita Chatterjee - July 25, 2016
The brand selected this campaign to be in activity elements like digital and social media and the agency Fisheye Creative Solutions, Bangalore partnered them for the successful execution of the same.
Myntra invites fashionistas via outdoor
In Campaigns By Satarupa Chakraborty - July 04, 2016
Fashion creatives on large outdoor formats invite fashionistas to login and shop.
"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.
Adapt to be creative for the medium: Sanjeev Handa
In OOH News By VJ Media Bureau - June 18, 2016
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.