Results For "Creative-OOH"
3 News Found
‘Let’s think about what OOH could be, not how it was’
In Viewpoints By N Jayalakshmi - June 17, 2021
The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.
DSP Mutual Funds launches this year’s creative OOH punch
In Campaigns By Pray Jani - December 06, 2019
The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets
Lionsgate Play creates brand recall with creative OOH campaign
In Campaigns By Bhawana Anand - September 19, 2019
The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth