Leading digital printing firms assert the importance of adopting green printing machines, media and materials but call for a multi-stakeholder approach to ensure that green printing...
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy –...
The Quintessential OOH Quiz, got participation of all registered delegates at OAC 2017.
The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to...
V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning...
Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are...
The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data,...
Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.
