A perfect time for OOH to regroup: Moving Walls

In Digital OOH By Rajiv Raghunath - March 31, 2020

The smarter option would be to start changing the way the medium is sold

DAN Data Sciences announces Global launch of 'Dentsu Marketing Cloud'

In OOH News By M4G Bureau - February 03, 2020

Laucnhed at an exclusive DAN client event at Facebook's Thailand HQ, the DMC helps in establishing greater control of client data in one place

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising

Delta launches 4K Laser DLP® Video Wall

In OOH Solutions By M4G Bureau - October 24, 2019

The 112 sqft 4K Laser DLP® Video wall, fully supports 4K resolution, 4K control system and Semi-Outdoor LED Displays

BBMP Signage Policy 2018 approved for shop & other signages

In OOH News By Bhawana Anand - September 17, 2019

Approved by the State Government, the policy will be implemented in next 90 days & State Rules 2019 to be announced shortly

BCCI invites bids for Title Sponsor Rights

In OOH News By M4G Bureau - August 02, 2019

Bids have been called for International & Domestic Matches, both

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

Skyrams adds LED digital formats in Coimbatore and Chennai

In Digital OOH By M4G Bureau - April 17, 2019

The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens