Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns

In Digital OOH By Rajiv Raghunath - September 09, 2021

Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.

Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

In OOH News By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Signkick and LiveDOOH merge to offer common media owner platform

In Digital OOH By M4G Bureau - February 11, 2021

In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end

Walmart launches display self-serve platform

In Digital OOH By M4G Bureau - February 11, 2021

Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience

Mega mural at Chennai station spread AIDS awareness

In Campaigns By M4G Bureau - February 11, 2021

We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity

Ultraleap TouchFree app turns public touchscreens touchless

In Digital OOH By Rajiv Raghunath - October 09, 2020

Using Ultraleap’s camera module and hand tracking software alongside the application, touchless gesture control can be added to any screen to create a hygienic alternative

MHOA supports Maharashtra civic body for new Covid-control-campaign

In OOH News By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

Cortina Productions signs up Ultraleap for touchless tech

In Digital OOH By Rajiv Raghunath - August 20, 2020

The technology will allow future visitors at museums and exhibitions to control interactive content without touching public surfaces or buttons

Kerala OOH has a mountain to climb even as the state gets better control of Covid-19 crisis

In OOH News By Pray Jani - April 22, 2020

The recovery is contingent on the national brands coming back to OOH