A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
The space offers unique amenities and entertainment options to engage audiences and build experiential recall in Meerut
Innovative bus shelters, washroom branding and free taxi rides were some of the initiatives rolled out by the youth TV channel brand to target youth
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data...
The 10-year contract has been given for the new Midfield Terminal
Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium
‘The Sea Is The Sky’ was an Ocean digital creative competition winner
The new campaign 'There's A Playlist For That' includes more than 500 creatives across outdoor hoardings & digital banners targeting to the growing millennial user base
The campaign will be designed with cross-media interlocking and engagement across online, social media, TV, print, OOH and cinema and BTL in the latter phase
