‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

APAC media owners join forces to DEFEAT the pandemic

In Digital OOH By M4G Bureau - December 01, 2020

LMX is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

'COMPASS & Beacon deployed together will be path-breaking’

In Viewpoints By Bhawana Anand - September 21, 2020

Bharat Rajamani, CEO, US Advertising points out that myopic efforts taken in isolation, especially to prove supremacy over others, is not helping the sector grow

Nielsen launches a campaign outcomes measurement tool

In OOH News By M4G Bureau - September 18, 2020

Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI

Jeep India celebrates Ganeshotsav with a 162 feet long, 185 feet wide, Ganesha

In Campaigns By M4G Bureau - September 08, 2020

The idea was to create a larger-than-life, ode to the ultimate remover of obstacles using Jeep Compass SUVs

Interactive technologies add new dimensions to experiential marketing

In OOH News By Bhawana Anand - June 01, 2020

Industry experts share their viewpoints on ‘The Next Pivot’ in a webinar hosted by The Advertising Club Bangalore

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

Jeep Compass Diesel Automatic set to drive on OOH

In OOH News By M4G Bureau - February 28, 2020

The new campaign, highlights the challenges of urban driving and delves into the capability of the Jeep Compass Diesel Automatic to navigate through, effortlessly

Jeep Compass to enhance Trailhawk with superlative OOH plans

In OOH News By M4G Bureau - August 05, 2019

The brand plans to create an unmissable impression with giant OOH sites

Tata Salt’s green drive to help Pandharpur pilgrims

In Campaigns By M4G Bureau - July 22, 2019

The brand’s initiative ‘Maulichi Savali- Mother Nature’s Compassion and Care’ conceptualized by The Brand Brewery aimed at planning 1,000 trees on the pilgrimage route towards Pandharpur