‘Advertising in healthcare setting delivers superior persuasiveness’

In Viewpoints By Rajiv Raghunath - January 19, 2022

Lydia Yang, Founder and Managing Director of Alfaxmedia, operator of Clinic TV -- a multimedia network telecasted in premium private healthcare facilities in Hong Kong – talks about the company’s unique media offering, and what brings advertisers to the network. Edited excerpts of the interview with Rajiv Raghunath: