OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

In OOH News By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

OAAA releases Digital Video Out of Home Buyers' Guide

In OOH News By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.