‘We’re extending active support to IOAA to develop the common currency’

In Viewpoints By Bhawana Anand - September 04, 2020

Sai Nagesh, Chief Strategy Officer, Laqshya Media Group speaks about the Group’s in-house proprietary tool SHARP and the imperative for building a common currency for OOH audience metrics

How self-driving vehicles will transform OOH medium?

In OOH News By M4G Bureau - June 30, 2020

Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities

DAN India appoints Rajni Menon as Head of Solutions Development & Chief Strategy Officer

In OOH News By M4G Bureau - June 17, 2020

In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India

Havas Group India appoints Neeraj Bassi as CSO

In OOH News By M4G Bureau - April 06, 2020

His appointment is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients

‘DOOH is enhancing advertisers’ perception of OOH’

In Viewpoints By Rajiv Raghunath - December 09, 2019

Jonathan Conway, Chief Strategy Officer, Talon elaborates on the new growth avenues that are opening for OOH across markets

Alok Jalan to address OAC 2019 on pathways to achieve quantum OOH growth

In OOH News By M4G Bureau - July 12, 2019

Alok Jalan, MD, Laqshya Media Group will be making the presentation jointly with Sai Nagesh, Chief Strategy Officer, Laqshya Media

Havas Group India appoints Shivaji Dasgupta as Chief Strategy Officer

In OOH News By M4G Bureau - June 05, 2019

Dasgupta’s appointment is in line with Havas Group India‘s overall strategy of accelerating growth by breaking silos across creative and media functions

Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy

In OOH News By M4G Bureau - January 19, 2018

In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda

DDB Mudra Group announces leadership transition

In OOH News By Satarupa Chakraborty - March 22, 2017

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Cheil Worldwide SW Asia brings on board Arun Sharma as VP

In OOH News By Bhawana Anand - June 10, 2014

Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences